|Our mission is to develop programs for public education, advocacy and support of those affected, as well as research into the prevention, detection, treatment and cure of prostate cancer.
Imagine Canada, the national organization for philanthropy, suggests the percentage spent on Mission be at least 60% in order to be deemed “high performing”.
For the year ended March 31, 2016, 72.2% of all expenditures were directed to programs and services related to
education, awareness and support groups across the country, and funding research into the prevention, detection,
treatment and cure of prostate cancer.
20.5% of all expenditures were directed to launching and implementing events and general fundraising campaigns
with 7.3% spent on general & administration costs, including office and staff costs.