September is Prostate Cancer Awareness Month


1 in 7 Canadian men will be diagnosed with prostate cancer in their lifetime, making it the most common cancer in men. The need for greater public education is why we designated September as Prostate Cancer Awareness Month, a month dedicated toward engaging and connecting the public, media, academia, and government around a disease that affects us all on some level. Whether it’s a cutting-edge research announcement, a special news feature, a public service announcement, a fundraising event, or a landmark that has been illuminated blue, Prostate Cancer Awareness Month was geared towards spreading the word in as accurate, diverse, and widespread a manner possible.

While deaths from prostate cancer have dropped by approximately 40% over the past 20 years, an estimated 4,100 Canadian men will die from the disease in 2017 alone. A lot of work remains to be done to reduce that number even further, and a valuable starting place is the collective understanding and active participation that comes with broader awareness. The more we understand, the more likely and better equipped we are to come together and truly make a difference, whether it be sharing information, making a donation to research, or dialing your health care provider’s number. 


Cities, regions and provinces across Canada will proclaim September as Prostate Cancer Awareness Month! Use the map below to view which cities have made a proclamation this year. Prostate Cancer Canada would like to thank the many individuals, municipalities and governments that have declared September Prostate Cancer Awareness Month.


From coast to coast, landmarks across Canada will illuminate in blue during September to mark Prostate Cancer Awareness Month. Landmarks from 2017 include Halifax City Hall, Niagara Falls, the Olympic Torch, The CN Tower, Mr. PG, Peterborough Clock Tower, and more. Click here to view our Facebook Album.


Thank You!

The 8th Annual B&O Yorkville Run

Special thanks to everyone who joined us at the B&O Yorkville Run on September 10th to support the 1 in 7 Canadian men and their families who will face a prostate cancer diagnosis in their lifetime. We truly appreciate your tireless efforts to help us raise funds for prostate cancer awareness, research, support, and education!


The 11th Annual Cruisin' for a Cure Canada

Big thanks to everyone who joined us on Sunday, September 10th for Cruisin' for a Cure Canada at Brampton's Powerade Centre! As always, all rods, customs, muscle and classic cars, as well as trucks, motorcycles and snowmobiles were on displaywith net proceeds being donated to Prostate Cancer Canada. FREE confidential PSA tests were available for men 40 and over! Special thanks to Planet Ford for sponsoring the tests again this year.



Upcoming Events!


Pants Off for Prostate Cancer

Pants Off for Prostate Cancer is an edgy fundraising event where men and women are encouraged to check their coats, and pants, at the door! What follows will be an unforgettable and fashionably fun evening that's one part social, one part fundraiser, and two parts unforgettable!

Visit to find an event near you!


Wake Up Call Breakfastwuc.jpg

Join us for an unforgettable morning dedicated to raising funds for research in the fight against prostate cancer. The Wake Up Call breakfast is the most important meal of the day, and is taking place in cities across the country this fall.

Please join us in making the 2017 series the best one yet! Get tickets in your city today!



The Alternatives

To address the lack of comfort many men still have with the idea of visiting a doctor to get their prostates checked, we present men with three much more discomfiting Alternatives: doing it themselves, getting help from a friend, or asking mom for assistance.

Have a watch:


Your Friend:

Your Mom:


Drs. Paul Rennie and Artem Cherkasov of the Vancouver Prostate Centre, who are developing an effective drug for men who have become resistant to treatment, acknowledge the importance of Prostate Cancer Canada and its supporters in making their ground-breaking work possible.

4 Easy Ways to Help!

1) Make an online donation to support the most promising prostate cancer research projects, and provide men with care and support when they need it most.

2) Ties, cufflinks, hats, t-shirts, socks and more. Help raise funds and awareness by shopping at our online store.

3) Are you an Aeroplan member? Donate your miles to show your support.

4) We need your help to spread the news about Prostate Cancer Awareness Month. Please consider sharing this page with your friends!



Thank you to our generous Partners


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PCC Spotlight
Rocco Rossi to wrap up successful 5-year tenure as Prostate Cancer Canada CEO

September 7, 2017 - TORONTO, ON - With mixed emotions, longstanding Prostate Cancer Canada (PCC) President and CEO, Rocco Rossi, formally announced today that his time leading the organization will officially come to a close as of December 31, 2017.

Mutation in prostate tumours shown to change epigenetic identity, the make-up of DNA

(TORONTO, Canada - Aug 7, 2017) -- Prostate cancer researchers have mapped the impact of an acquired mutation that alters epigenetic identity, the make-up of DNA, in about 50% of patient tumour samples.

Movember Foundation and Prostate Cancer Canada team up to turn research into results

July 26, 2017 - TORONTO, ON - Continuing their longstanding tradition of partnering to fund high quality Canadian prostate cancer research, Prostate Cancer Canada (PCC) and The Movember Foundation today announced two new projects with very real potential to make a tangible difference in the lives of men living with aggressive forms of prostate cancer.

Click here for news archive