September is Prostate Cancer Awareness Month

Prostate Cancer Awareness Month

Prostate cancer is the most common cancer among Canadian men, meaning you likely know at least one man who has faced, or is facing, this disease. 1 in 7 Canadian men will be diagnosed in their lifetime.

There is a tremendous need for greater awareness and education. That’s why we’ll be sharing stories of Canadian families affected by this disease, educating and working with governments, offering free Prostate Specific Antigen (PSA) testing in those provinces that do not have coverage, and connecting with the public and media to broadcast our message that everyone should be concerned about prostate cancer.

We’ve come a long way over the past 20 years: death rates have dropped by 40 per cent but an estimated 4,100 men will still die from prostate cancer this year. A good place to start is to build awareness. Knowledge is power, and the more we know, the better equipped we are to make a difference, whether that’s sharing information, making a donation or taking the steps to visit your health care provider.


Read how prostate cancer has affected Canadian families.

Bernard's story: Trailer Park Boy talks prostate cancer

Bernard Robichaud’s experience leads him to help other men

The Famous Fingers Collection – Is there a finger famous enough to get you tested?

We know men feel uncomfortable at the thought of having their prostates checked by a doctor’s finger. So here’s the world’s first-ever exam gloves that replicate the fingers of famous people.

The good news is: digital rectal exams aren’t the only option. We urge men to start with a baseline PSA test.

This bold campaign is triggering a broader discussion about prostate cancer. Spread the word by sharing which famous finger would get you tested and encouraging the men in your life to speak with their doctor about personal risk and an early detection strategy that’s right for them. Learn more here.


Municipalities from coast to coast are proclaiming September as Prostate Cancer Awareness Month. Check out the map below to see if your hometown is making it official.


Landmarks across Canada are lighting up blue during September to mark Prostate Cancer Awareness Month. Landmarks from 2017 included Halifax City Hall, Niagara Falls, BC Science World, The CN Tower and more.


Upcoming Events!

The 8th Annual B&O Yorkville Run

Join us and support the 1 in 7 Canadian men and their families who will face a prostate cancer diagnosis in their lifetime by registering for the B&O Yorkville 5KM Run on Sunday, September 9th. There's limited space available so register today to claim your spot!

Register today and invite family and friends too! Help us spread the word about this amazing event using the hashtag #YorkvilleRun18 and tell us why you're taking part in this important cause.


The 12th Annual Cruisin' for a Cure Canada

Cruisin' for a Cure Canada returns to Brampton's The CAA Centre (formerly the Powerade Centre) on Sunday, September 9th. All rods, customs, muscle and classic cars, as well as trucks, motorcycles and snowmobiles are all welcome as display vehicles. Net proceeds from the event will be donated to Prostate Cancer Canada. FREE confidential PSA tests will be available for men 40 and over from 10AM to 4PM. Special thanks to Planet Ford for sponsoring the tests again this year.
Gates Open: 7:30 AM
Hours: 10 AM - 4 PM
Parking: $10.00

$20 donation or more will receive a tax receipt. For more information check out the website at


Pants Off for Prostate Cancer

Pants Off for Prostate Cancer is an edgy fundraising event where men and women are encouraged to check their coats, and pants, at the door! What follows will be an unforgettable and fashionably fun evening that's one part social, one part fundraiser, and two parts unforgettable!

Visit to find an event near you!


Wake Up Call Breakfast

Join us for an unforgettable morning dedicated to raising funds for research in the fight against prostate cancer. The Wake Up Call breakfast is the most important meal of the day, and is taking place in cities across the country this fall.

Please join us in making the 2018 series the best one yet! Get tickets in your city today!




3 Easy Ways to Get Involved!

1) Share which famous finger would get you tested and ask others to choose their favourite finger to spark conversations.

2) Donate to support promising prostate cancer research projects that will give Canadian men the best treatments possible.

3) Shop at Prostate Cancer Canada’s online store. Deck yourself out in ties, cufflinks, hats, t-shirts, socks that raise awareness and funds with a portion of each sale going to Prostate Cancer Canada.



Thank you to our generous Partners

     Star Metro Toronto
Hill Street Beverage Company    MediaCity  snapd


Prostate Cancer Awareness Month

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PCC Spotlight
Prostate Cancer Canada launches first national program in radionuclide therapy

Toronto, June 27, 2018 – Canadian researchers are leading the future of treatment for men with advanced prostate cancer in this country, with a new Prostate Cancer Canada grant funded by the Movember Foundation.

Honouring dad this Father’s Day the Canadian way: In plaid

TORONTO, ON – (May 8, 2018) – Plaid replaces business-casual on Friday, June 15 as hundreds of thousands of Canadians don the iconic Canadian attire all to honour dad and end prostate cancer.

The Finger – A tried and true method to save lives

TORONTO, CANADA (May 8, 2018) – Every day, more and more methods to detect prostate cancer are being explored, but the tried and true methods of a digital rectal examination (DRE) – where a healthcare professional inserts a gloved finger into the rectum to check for abnormalities, paired with a blood test known as the prostate-specific antigen (PSA) test – which you can get through your family doctor, are still the long-standing proven ways to save a life.

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