Canadians from far and wide go Plaid for Dad

Funds raised to support prostate cancer research



JUNE 16th, 2017 - TORONTO, ON - A growing Father's Day weekend tradition across Canada, Plaid for Dad has returned bigger and plaid-er this year to raise money for prostate cancer research. Today along, over 1000 workplaces, representing hundreds of thousands of individuals across Canada, are taking part in a wide variety of plaid-themed events to contribute to a nationwide fundraiser to help improve the way we detect, treat and support the one in seven Canadian men who will be diagnosed with prostate cancer in their lifetime and their families.


Social media goes mad for plaid!

Dressed in their finest plaid ensembles, Canadians have begun sharing photos online using the hashtag #PlaidforDad to showcase their involvement. For each photo shared on social media with the hashtag #PlaidforDad until June 18th, official "Sharing is Caring Partner" of Plaid for Dad, Sanofi Genzyme, will donate $5 to Prostate Cancer Canada (Maximum contribution of $10,000).

It's not too late to get involved!

New to this year's campaign is the opportunity for families to register to host a Plaid BBQ and create a fundraising page where family and friends can make donations as part of their Father's Day giving. Visit plaidfordad.ca now to register your family!

Not in the cooking mood? Official Restaurant Partner of Plaid for Dad, Big Smoke Burger® has got you covered.

Big Smoke Burger®, has partnered with Plaid for Dad celebrity ambassador Chef Corbin Tomaszeski to create the Chipotle BLT Burger. During the month of June, $1 from each sale of each burger will support Prostate Cancer Canada. Additionally customers can also add a $1, $2, or $5 donation to any order to show their support, or purchase the Big Smoke Burger® Plaid for Dad BBQ kit, available at all locations while supplies last.

Need a last-minute plaid shirt? Hudson's Bay has you covered.

Canada's most iconic retailer, Hudson's Bay has declared its support for the cause by becoming the Official Retail Partner of Plaid for Dad. Purchase one of four select Black Brown 1826 plaid shirts at Hudson's Bay ($39.99) and the HBC Foundation will donate $20 to Prostate Cancer Canada's Plaid for Dad campaign, providing vital funding for prostate cancer research. Shirts are available at all Hudson's Bay locations across Canada and you can also buy online at thebay.com.

Celebrities are joining in on the fun!

Joining the many Canadians pledging to wear plaid today are a number of celebrity ambassadors including Hockey Night in Canada's Don Cherry and Will & Grace's Eric McCormack. For a full list of ambassadors, go to plaidfordad.ca/ambassadors.

"Plaid for Dad is an easy and fun opportunity for organizations and individuals to support a cause that impacts communities across the country," said Rocco Rossi, President and CEO of Prostate Cancer Canada. "Businesses in particular can take this time to promote their commitment to team-building and philanthropy by fundraising to make a difference in the lives of all Canadians affected by the most common cancer in men."

For more information, or to register, visit plaidfordad.ca or contact:

Adam Miller
Manager, Communications | Prostate Cancer Canada
Office: 416-441-2131 ext. 235
Email: adam.miller@prostatecancer.ca



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